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Exploiting Innovation for market dominance: A case for Technology Startups

February 15, 2012

Government of India has declared this decade (2011 -20) as the “Decade of Innovations”. Manmohan Singh has promised to increase R&D spending from 0.9% to 2% of GDP by 2017. MSMEs are economic growth engines for developed and more for the developing country like India. With this notion, InnovAccer – an Indian Innovation Management firm collaborates with Yourstory.in to create awareness of Innovation and Intellectual Property amongst startups. Starting from today, InnovAccer will release one article every week for 20 weeks to help startups gear up to innovate in the right direction and protect intellectual property at its best.

Anyone can run a business, but running a sustainable business depends on whether you provide cost advantage to the customer or present to them new innovative products or services. With fluctuating economy worldwide, cost advantage is no more a reliable strategy. Even China who is a master of providing cost advantage has initiated innovation strategies after rise in their labor cost. Multi-National Corporations have huge assembly lines and supply chains in process to release out a product within months, while startups have to rely on their innovative technology which is unique in the marketplace. Thus, Innovation and protecting that innovation is a key to sustainable growth of a technology start-up.

Let’s shift our gears to economic advantages of obtaining a patent besides its value for exclusive right protection. Consider a scenario below, wherein figures represent cost of production. Company II is playing on cost advantage and ruling the market share. Now assume that company I obtained a patent. Whole market scenario changes from thereon. Company II and III have to give license fees to Company I and thus Company I has cost advantage over Company II and III.

A company like company III which has neither cost or innovation advantage loses the race. While innovation company I always wins the race.

Future posts will cover stimulating and resourceful articles on how to exploit patents to create & benefit your business and make it into a sustainable model.

About InnovAccer

InnovAccer (Innovation Accelerated) is an innovation management and acceleration company focused and dedicated to provide high quality innovation management services to accelerate every step of an innovation life-cycle. InnovAccer was founded with a vision of people in the fields of Intellectual Property, Business Innovation, and Technology to change and accelerate the creation of innovation ecosystem in India.  InnovAccer’s team comes from a varied background of engineers graduated from IITs, intellectual property specialists graduated from Franklin Pierce Law Center, USA, analysts, statisticians, and business innovation experts.

Website: www.innovaccer.com

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