Nissan Plans Electric Car Launch in India
Even with all the infrastructural constraints in picture, Nissan is trying to break the barriers by launching its top end electric car vehicles (Leaf – also formatted “LEAF” as a backronym for Leading, Environmentally friendly, Affordable, Family car) for Indian Markets. Playing on their expertise in Electric Vehicle Innovations – their move might just be the push that the Indian market needs to ignite the spark amongst the early adopters.
A Business Standard article quoted Kiminobu Tokuyama, MD and CEO, Nissan Motor India as saying “We are studying the feasibility of introducing Leaf in the Indian market. Nissan is known for innovation. We have aggressive product launch plan in the pipeline. Through our launch we will bring innovations also.”
Selling around 21,000 Leaf units in the last year, Nissan is surely on its way to take the Indian Market by storm by putting more eco-friendly vehicles on road for the Indian consumers.
The success of these electric vehicles is dependent on the support (infrastructural or incentive led) the government can provide to commercialization of these eco friendly and innovative products.
To know more about electric vehicle innovations bloginnovation readers should also visit http://www.evfuture.com/